Microsoft launches Windows phones

Microsoft says this Windows Mobile release is easier to use

Mobiles sporting the latest release of the Windows Mobile operating system are now available for sale worldwide.

Microsoft is also formally launching its application store, known as Windows Marketplace for Mobile.

While the service will launch with about 60 applications available in the UK, Microsoft's Alex Reeve said that number will soon rise sharply.

Windows-run phones can also make use of the My Phone service, a synchronisation service managed "in the cloud".

The new operating system and the application store were first announced in February, when a "beta" testing version of the My Phone service also launched.

Tuesday's announcement sees a full integration of handsets incorporating the new OS with access to the store and backup service.

Microsoft has partnered with major network operators T-Mobile, O2, Vodafone and Orange in the UK, as well as with Carphone Warehouse and Phones4U to distribute handsets made by a wide range of manufacturers.

The expansion - as well as the rebranding to "Windows phones" - are an effort to increase market share in the mobile handset world, where Windows currently holds about 9%.

"I think one of the fundamental advantages that we have...is the amount of choice there is in terms of hardware choice and platforms, and that just keeps going and going," said Alex Reeve, Microsoft's director of mobile business in the UK.

'Right there'

The OS update - the first since March 2008 - is viewed as minor, as Microsoft is developing a more complete overhaul of the OS. The result of that, Windows Mobile 7, should be released in early 2010.

Significant changes in the 6.5 release include a move away from the use of the stylus and toward more finger-friendly icons and buttons, and a push to see more "at a glance" from the lock screen and the main menus.

The operating system comes bundled with Internet Explorer Mobile 6.

Speaking at the launch, Mr Reeve admitted that "this is an area where Microsoft probably hasn't kept up with the market as well as we should have in the past, but with now with the new version, we're right there".

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http://news.bbc.co.uk/1/hi/technology/8291808.stm

where is the north american love M$?

They should hopefully distribute it outside of the UK soon.