Marchingontogether
TK Veteran
The statistics say that YouTube visitors watch over 6bn hours of video every month, but it is clear that not all of those views are real.
Owner of YouTube, Google, has announced a crackdown on such fake views on the service, from channels seeking to artificially inflate their view counts.
"The matter is that fake view counts are not only misleading fans about the popularity of a video, but are also undermining YouTube’s unique qualities.
While earlier the companies would scan views for spam right after they occurred, now Google will periodically validate the view count and remove fake views as new evidence comes to light.
The company believes such scheme is crucial to improving the accuracy of view counts and maintaining the trust of YouTube’s fans and creators.
This decision follows YouTube’s warning to the network of channel owners a few months ago.
The company also warned them against paying companies offering to bump up view counts artificially, because it would be just a waste of money: views generated by any 3rd-party businesses won’t be counted on the portal but can lead to disciplinary action against YouTube accounts.
Ironically enough, it’s Goggle – YouTube’s parent company – who is driving traffic to those 3rd-party businesses.
When you type “buy YouTube views” into Google’s search, you’ll get hundreds of results redirecting to the companies touting their wares.
Some of them even pay Google to advertise their services via its AdWords system.
The reason why YouTube is going to crack down on fake view counts is because it wants to make its service more appealing to advertisers who want to be sure their ads are being seen by real people.
In addition, YouTube wants channel-owners to build their audiences by paying to use its TrueView adverts system.
In the modern online society, YouTube is not the only social media service which attracts a lot of companies promising to artificially inflate metrics.
You can find plenty of offers to sell Twitter followers and Facebook Likes, for instance.
The recent research confirmed that there may be up to 20 million fraudulent Twitter accounts generated by companies that sell their followers to brands.
Today YouTube warns that paying for views is simply counter-productive. The company reminds that ultimately, members are responsible for their video traffic. So, if they contract a company providing spam instead of views, the penalty will be paid by the members, not that company.
Owner of YouTube, Google, has announced a crackdown on such fake views on the service, from channels seeking to artificially inflate their view counts.
"The matter is that fake view counts are not only misleading fans about the popularity of a video, but are also undermining YouTube’s unique qualities.
While earlier the companies would scan views for spam right after they occurred, now Google will periodically validate the view count and remove fake views as new evidence comes to light.
The company believes such scheme is crucial to improving the accuracy of view counts and maintaining the trust of YouTube’s fans and creators.
This decision follows YouTube’s warning to the network of channel owners a few months ago.
The company also warned them against paying companies offering to bump up view counts artificially, because it would be just a waste of money: views generated by any 3rd-party businesses won’t be counted on the portal but can lead to disciplinary action against YouTube accounts.
Ironically enough, it’s Goggle – YouTube’s parent company – who is driving traffic to those 3rd-party businesses.
When you type “buy YouTube views” into Google’s search, you’ll get hundreds of results redirecting to the companies touting their wares.
Some of them even pay Google to advertise their services via its AdWords system.
The reason why YouTube is going to crack down on fake view counts is because it wants to make its service more appealing to advertisers who want to be sure their ads are being seen by real people.
In addition, YouTube wants channel-owners to build their audiences by paying to use its TrueView adverts system.
In the modern online society, YouTube is not the only social media service which attracts a lot of companies promising to artificially inflate metrics.
You can find plenty of offers to sell Twitter followers and Facebook Likes, for instance.
The recent research confirmed that there may be up to 20 million fraudulent Twitter accounts generated by companies that sell their followers to brands.
Today YouTube warns that paying for views is simply counter-productive. The company reminds that ultimately, members are responsible for their video traffic. So, if they contract a company providing spam instead of views, the penalty will be paid by the members, not that company.