This is a discussion on Tottenham secure new shirt deal within the Tottenham Hotspur forums, part of the The Premier League category; Roman Pavlyuchenko and his Tottenham team-mates will be donning a number of ...
Roman Pavlyuchenko and his Tottenham team-mates will be donning a number of new kits next season
Thursday, 8 July 2010
Tottenham Hotspur have announced a new £20million shirt sponsorship deal with leading software infrastructure company Autonomy and could double their income further by landing a similar deal for the club's cup games.
In an innovative move by the north London club, Spurs will wear shirts with different sponsors for their Barclays Premier League games and for cup matches.
The two-year deal with Autonomy, a global leader in infrastructure software for enterprise, is for Barclays Premier League matches and worth around £20 million over the period.
Spurs are still searching for a shirt sponsor for their cup competitions but Autonomy have become only the fifth brand ever to appear on the club's shirt.
A FTSE 100 listed company, Autonomy is the UK's largest, pure software company, with over 20,000 global customers and offices worldwide.
'We are delighted to have Autonomy as our new global partner,' said Spurs chairman Daniel Levy.
The move to split the shirt sponsorship between league matches and cup competitions is understood to have been Levy's idea and the club are now in discussions with several brands as they search for a single sponsor for shirts worn in the FA Cup, League Cup and European competitions.
The new Autonomy-sponsored shirts will be worn for the first time during Tottenham's USA Tour when they play San Jose Earthquakes on 17 July.