noelyf
VIP Member
CELTIC Football Club is delighted today, Wednesday, May 26 to launch its new home kit for season 2010/11.
The launch of the new kit by Celtic and Nike, the world’s leading football brand, also marks the club's new shirt sponsorship with Scotland's leading brewer Tennent's.
Celtic’s famous green and white Hoops are complemented by a new white collar with black detail and ‘1888’, the year of Celtic’s formation, is ghosted across the background of the shirt.
The new Nike kit has been designed to keep players drier, cooler and more comfortable, allowing them to maintain an optimum body temperature and perform at their best on the pitch.
Improved Nike Dri-FIT fabric, now 15 per cent lighter than previous Nike kit fabrications, helps keep players dry by drawing sweat to the outside of the garment where it evaporates.
Ventilation zones have been placed on each side of the shirt to enhance breathability, and are combined with a fabric that increases air flow by up to seven per cent compared to previous kits.
Air can now pass across a player’s whole torso, keeping him cooler. These ventilation zones consist of up to 200 tiny laser-cut holes which are backed by Nike’s innovative halo application. This treatment prevents ripping without reducing air flow.
The Nike kit shorts also have additional ventilation zones placed below the waistband and near the base of the spine, so this area prone to high sweat levels will now be significantly drier.
And the shirt’s new double-knit structure not only gives it a sleeker appearance but also boasts a new dynamic fit cut to follow the natural contours of the body while still allowing for maximum airflow and movement.
The new kit will be available for supporters on July 14, 2010, but can now be pre-ordered at any Celtic store or by clicking HERE
Celtic Chief Executive Peter Lawwell said: “The new kit is one which we hope will be very popular with our supporters.
“We have already enjoyed an excellent relationship with Nike, a quality organisation and the world’s leading football brand. We were also delighted previously to announce a new five-year deal with Nike, beginning in July.
“This new deal is of great benefit to the club and our supporters and is one which will see Celtic and Nike enjoy a decade of association.”
The Chief Executive is also pleased with the club’s new multi-million pound three-year arrangement with Tennent’s as shirt sponsor.
He added: "As well as launching the new kit, we are delighted to enter into a new partnership with Tennent’s, a brand which has become synonymous with football.
“In very challenging times for Scottish football, it is fantastic that Tennent’s has maintained its high level of commitment to the game in Scotland, something they should receive great credit for.
“This sponsorship provides important revenue for Celtic over the next three years, which will contribute to our continued investment in the football squad. We are sure this partnership with Tennent’s will be most beneficial to the club."
Mike Lees, Managing Director of Tennent's said: "We are absolutely delighted to begin a three-year association with Celtic and Rangers (from 1st July) - two clubs that share the same Glasgow heritage as Tennent's.
"We have been involved in Scottish football now for the past 36 years and see this partnership as a great opportunity to continue this support."
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