Joystiq interview: the EA/Hasbro game agreement


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By: Kevin Kelly


When it comes to the realm of board games, Hasbro is quite the ... player. Over the past couple of decades, it has absorbed Parker Brothers, Milton Bradley, Avalon Hill, Wizards of the Coast, Cranium, and others. Chances are that any board game, not to mention toys, you used to play with as a kid are now owned by Hasbro.

In 2007, Electronic Arts signed an exclusive agreement with Hasbro to produce games based on some of the items in its vaults, and so far we've seen Scrabble, Hasbro Family Game Night, Trivial Pursuit, and more. EA also just announced Hasbro Family Game Night 2 for the Wii and DS, due out later this fall, which will add Pictureka, Bop-It, Operation, Jenga and others to the mix.

But where are the titles like Risk, Axis & Allies, and Dark Tower? We spoke to Steve Flege, Senior Marketing Director for Hasbro Digital and Kyle Murray, Senior Product Marketing Manager at Electronic Arts about the deal, the first games we've seen, the pricing structure, and what's coming up next. The good news: we might be getting Risk on next-gen consoles. It's been on the PC, the PS1, the PS2, and the original Xbox, so it's about time. Roll those sixes!

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