From - http://xbox.joystiq.com/By: Griffin McElroy
Bizarre Creations' Ged Talbot admitted that the developer's long-running, Xbox (and Xbox 360) exclusive racing series Project Gotham Racing was beginning to lose its sizzle, according to an interview with CVG. Talbot explained, "By the time we got to PGR4 I certainly felt that the time was right to move on and do different things." That's a desire the developer will be fulfilling with its upcoming "Mario Kart meets Forza" racer, Blur -- a project Talbot calls "a breath of fresh air."
Yes, they're breaking up the monotony of their worn out racing franchise, and rejuvenating their stagnant creative juices by generating a totally new ... racing franchise. Bold!