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Eircom becomes GAA sponsor
Monday, 11 April 2011
Eircom has become a new sponsor of the GAA's All Ireland Football Championship.
The initial agreement, which commences with this year's competition, is for a three-year period with an option to extend.
Details of the deal were announced today at a function in Croke Park.
GAA president Christy Cooney believes the partnership is an endorsement of the power of the GAA brand and the value that sponsors put on the organisation.
'It is another major boost, not only to the GAA football championship but to the association as a whole, that we are entering into an exciting partnership with a company possessing a profile and pedigree such as Eircom's as the start of this year's competition comes into sharp focus,' Cooney said.
'Like us, Eircom reaches into communities all over Ireland and we are enthused about the prospect of working with our new partners in an imaginative and proactive way as part of our ongoing efforts to generate even more interest in our games.'
Mickey Harte, Colm Cooper, Ciaran Whelan, Donie Shine and Johnny Doyle will be involved in helping Eircom deliver its GAA strategy.
The impending marketing campaign is expected to focus heavily on how the company's technology can enrich the fans' enjoyment of the sport.

Monday, 11 April 2011
Eircom has become a new sponsor of the GAA's All Ireland Football Championship.
The initial agreement, which commences with this year's competition, is for a three-year period with an option to extend.
Details of the deal were announced today at a function in Croke Park.
GAA president Christy Cooney believes the partnership is an endorsement of the power of the GAA brand and the value that sponsors put on the organisation.
'It is another major boost, not only to the GAA football championship but to the association as a whole, that we are entering into an exciting partnership with a company possessing a profile and pedigree such as Eircom's as the start of this year's competition comes into sharp focus,' Cooney said.
'Like us, Eircom reaches into communities all over Ireland and we are enthused about the prospect of working with our new partners in an imaginative and proactive way as part of our ongoing efforts to generate even more interest in our games.'
Mickey Harte, Colm Cooper, Ciaran Whelan, Donie Shine and Johnny Doyle will be involved in helping Eircom deliver its GAA strategy.
The impending marketing campaign is expected to focus heavily on how the company's technology can enrich the fans' enjoyment of the sport.