According to the Wall Street Journal, Google has agreed to acquire ITA Software, a flight-information software company, for USD700 million in cash.
Google said the acquisition of ITA, which organises data such as flight times, ticket availability and prices, will enable it to create online search tools to help people find such information more easily on the web. The search giant said the acquisition will make it easier for customers to comparison-shop for flights. "I think it's unlikely that anything we do (with ITA's technology) will look very much like what's available today," said Google chief executive Eric Schmidt.
Google said the acquisition of ITA, which organises data such as flight times, ticket availability and prices, will enable it to create online search tools to help people find such information more easily on the web. The search giant said the acquisition will make it easier for customers to comparison-shop for flights. "I think it's unlikely that anything we do (with ITA's technology) will look very much like what's available today," said Google chief executive Eric Schmidt.