They would probably get more custom if they varied the packages... a few years back, we had genuine VM (the lowest tv package) and enquired about getting all the kids channels and was told, we'd have to upgrade to their highest (XL) tv package to get these which is a bit of a piss take.
Am not haha paid £3 for a 3 month Netflix guarantee.. .. 6 months ago and it still works... If I can find a cheaper alternative to anything I will.... missus says am a mingebag I say every penny helpsIf they just reduced the prices to a reasonable level.
Take Netfl*x for example, their costs are fair and people are willing to pay for it.