Survey says: Without 'Call of Duty,' Modern Warfare 2 is less recognizable brand


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by Randy Nelson { 2 days ago }

You may find this hard to believe, but removing the Call of Duty from Modern Warfare 2's title -- it's confusing some people. In fact, according to a survey conducted by GamePlan Insights -- a game tracking service offered by OTX -- and reported by Gamasutra, 50% fewer people knew about the game.

"In other words, the Call of Duty brand association essentially doubles the awareness for the game," GamePlan head Nick Williams told the site. "That is quite a remarkable statistic." Williams went on to state his revalatory belief that the massive marketing push Activision has lined up for the game (on the scale of "biggest entertainment launch of all time") should quash any consumer confusion.

Wait -- "Activision?" We've heard of an "Activision Blizzard;" are they the same company? We're only half convinced.

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