UPC rebrands before 100Mbps rollout

Gman496

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Cable TV and broadband firm UPC is dropping the NTL and Chorus names as part of a major rebranding exercise. UPC plans to spend EUR3 million over the next three months on a high-profile media campaign to publicise its rebranding. At a launch, UPC announced plans to upgrade its fibre-power broadband speeds to 100Mbps from August. "This will be available to all the homes we have cabled within the next 18 months," said Robert Dunn, UPC Ireland chief executive. Dunn declined to reveal the pricing structure for the service.

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what a wonderful waste of money, if they had reasonable pricing, they might have more customers.
 
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