Xbox Executives: The Game Industry Deserves Respect


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As David Gosen, Xbox's head of European marketing, celebrates a year back in the industry, he tells MCV that video games firms need to work harder to attain the prestige and credibility they deserve...

"It frustrates me that from a public standpoint, the industry still hasn't got the stature, credibility and cut through that we all deserve. I still get the sense we're sandwiched somewhere between corporate bankers and taxmen in terms of society's general perception."

There's been improvement, but not the quantum leap there should have been. We should be as loved as Hollywood is or the music industry is. Yet we are not. That's not because people aren't trying. But there seems to be a barrier of acceptance.
When we're saving the High Street and bringing families back together again, we should be recognised for that.

More specifically, we should be rewarded by Government organisations giving us incentives to drive development within the region. It's that creativity that will continue to drive the success of the business. We're not taken as seriously as we should be.

Tens of thousands of people work in this industry across Europe. Around 40,000 outlets around the region sell the product.

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